23 Apr 2009

UK firms are most likely to spend more on search engine optimisation(SEO) this year out of all of the digital platforms available.

This is according to the latest UK Search Engine Marketing Benchmark Report from Econsultancy and Guava, which revealed that 55 per cent of companies expect to be spending more SEO in 2009, with 31 per cent maintaining last year's investment levels.

About 48 per cent of firms said they had seen their return on investment from SEO rise in the last year, while 35 per cent revealed that they are now effectively tracking their SEO campaigns - up from 20 per cent in 2008.

"This research provides more proof that companies are turning to digital channels such as paid search and SEO where there is a demonstrable return on investment," remarked Linus Gregoriadis, research director at Econsultancy.

UK spending on pay-per-click marketing rose by 22.7 per cent last year, according to the Internet Advertising Bureau.

Direct News