17 Aug 2009

Increasing organic internet traffic is one of the best ways for businesses to boost the number of people visiting their websites, it has been claimed.

However, according to Moola Days, companies that want to take full advantage of organic traffic need to make sure they use tried and tested search engine optimisation (SEO) techniques.

One of the key ways of boosting traffic is to use keyword analysis tools to find out what words consumers on the web are actually searching for, the company states.

"Although keyword density is still a factor, using the keyword four to six times throughout your post will be enough to catch Google´s attention, so don´t overdo it. It will hurt more than it will help," the firm added.

Meanwhile, industry news provider ultramarketing.com said that during the current economic downturn SEO provides a good return on investment and will help a company stay ahead of its rivals for when the upturn comes.

Equimedia.