PPC is abbreviated as Pay per Click, also known as Paid Search Campaign is the use of something called Featured Ads or Sponsored Ads. These are adverts within search engines that you have to pay for each time the advert is clicked. This cost varies for each keyword and phrase and it is our job to manage this for you depending on your advertising budget and make sure your Click Through Rate (CTR) is as high as possible.
What is the difference between PPC and Organic Results?
Organic Results are search results that appear in search engines without the need for the person to pay for them. However, being able to get to the top of an organic search result can be trickier than you think. You can read more information on how Pleer can use Natural/Ogranic Search Engine Optimistion in order to get you onto page 1 of Google for selected keywords.
The other main difference between Paid Search Campaigns and natural search optimisation is that these ads appear almost instantly, giving you the fastest possible results and letting visitors into your site within minutes.
So where do Featured/Sponsored Ads Appear?
Using Google as an example, the image above shows the distinction between where Featured Ads and Organic Results appear when searching for 'cheap flights'. The higher up you want to appear in the sponsored ads list, the more you will have to pay per click.
How much can Pay per Click Featured Ads Cost?
This depends on how competitive your market is. Let's use our own web site as an example. The search terms 'web design' or 'seo' will have a lot of competition and therefore Google will charge a lot if you would like to be at the top of the Sponsored Links section. This could even cost £3 per click!
However, we can choose keywords that are more specific and therefore have less competition. For example, the search term 'seo in prestwich manchester' will have a lot less competition and therefore will only cost a fraction of the wider search term 'seo'. The cost per click for this could be as little as 20p.
How can Pleer Help if I want to place Featured Ads?
Pleer can manage campaigns for you through Google Adwords, Yahoo! Search Marketing, and/or MSN adCenter. We can carry out an initial evaluation of your company and web site and deliver a quote as to how much we suggest you spend as a monthly budget.
Pleer will then manage your Google Adwords, Yahoo! Search Marketing, and/or MSN adCenter and deliver reports on a monthly or weekly basis so that we can suggest new keywords to add or suggest keywords that you may want to remove.
You can also leave it all to us! Simply tell us your monthly budget and we will use our knowledge to change and tweak your Adwords and Search Marketing accounts so that we can deliver the most efficient traffic to your site.
We want to make the most of your ROI and have a team with the knowledge of how to work with Pay per Click Management.
If you have any questions, please contact us and we will be able to help you!