Alex's Tweets
Northern Flats, a premier letting agency in Manchester, has just opened it's new web site designed by yours truly!
Please visit their site if you need to rent a flat in Manchester!
Also, we have also designed the site for RJA Properties, another letting agency with flats to rent in Manchester. Go figure.
Please visit their site if you need to rent a flat in Manchester!
Also, we have also designed the site for RJA Properties, another letting agency with flats to rent in Manchester. Go figure.
Most effective marketing tools are SEO and email
08 Jun 2009
Search engine optimisation (SEO) and email marketing are the most effective tools businesses have in their digital advertising arsenal, it has been claimed.
According to new research from Forbes magazine, just 32 per cent of respondents believed that pay-per-click advertising was the most effective means of boosting sales.
The magazine also asked businesses what metrics they use for tracking the success of marketing campaigns, and of those with advertising budgets of more than $1 million (£610,000) cited sales as their key marker.
Other metrics that businesses tracked to gauge the success of their campaigns included website registration, click-through and search engine ranking.
Meanwhile 82 per cent of respondents said they were concerned about the effectiveness of behavioural advertising, with many citing the potential customer backlash to the practice.
The Internet Advertising Bureau claims to be leading the way in terms of behavioural advertising good practice.
Equimedia
