Alex's Tweets
Northern Flats, a premier letting agency in Manchester, has just opened it's new web site designed by yours truly!
Please visit their site if you need to rent a flat in Manchester!
Also, we have also designed the site for RJA Properties, another letting agency with flats to rent in Manchester. Go figure.
Please visit their site if you need to rent a flat in Manchester!
Also, we have also designed the site for RJA Properties, another letting agency with flats to rent in Manchester. Go figure.
Google "Caffeine" readies major search upgrade
14 Aug 2009
Google is preparing new architecture for its search engine that promises to be faster, more accurate and more comprehensive than its current system. Google is opening a test site for developers to assess how the new architecture differs from Google's existing engine. Google hopes the new tool, nicknamed 'caffeine', will give it the edge over rivals such as Microsoft Bing, which has recently increased its market share thanks to Microsoft's search pact with Yahoo!.
Google explains in a blog post that its engineers have been working for months on the project, which will "push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions". The upgrade won't change the appearance of Google's site as the changes take place "under the hood".
"The improvements seem to be better coverage and freshness of search results," says computer science expert Dell Zhang, talking to StrategyEye. "With the new infrastructure Google can now build a larger index and update it more frequently than before."
In a personal blog, Google principal engineer Matt Cutts denies that the upgrade is a response to any of Google's potential challengers. "This change has been in the works for months," says Cutts. "I think the best way for Google to do well in search is to continue what we’ve done for the last decade or so: focus relentlessly on pushing our search quality forward."
Cutts also jokes that "the half-life of code at Google is about six months". He means that the company is so fond of tinkering with its infrastructure that no section of code is left unedited for very long. In February, Google fellow Jeff Dean said that between 1999 and 2009, Google rolled out significant revisions to its architecture seven times, often without users noticing the changes.
As with every Google upgrade, the new system is expected to cause frantic activity in the search engine optimisation (SEO) sector. SEO advisors help brands appear high up in Google's results by tweaking company sites and spreading brand references across the web using viral techniques. Subtle changes to Google's architecture can dramatically alter the effectiveness of SEO techniques and, as Google's search algorithms are a closely guarded secret, SEO developers must work backwards to establish how Google's engine works.
Strategy Eye
"The improvements seem to be better coverage and freshness of search results," says computer science expert Dell Zhang, talking to StrategyEye. "With the new infrastructure Google can now build a larger index and update it more frequently than before."
In a personal blog, Google principal engineer Matt Cutts denies that the upgrade is a response to any of Google's potential challengers. "This change has been in the works for months," says Cutts. "I think the best way for Google to do well in search is to continue what we’ve done for the last decade or so: focus relentlessly on pushing our search quality forward."
Cutts also jokes that "the half-life of code at Google is about six months". He means that the company is so fond of tinkering with its infrastructure that no section of code is left unedited for very long. In February, Google fellow Jeff Dean said that between 1999 and 2009, Google rolled out significant revisions to its architecture seven times, often without users noticing the changes.
As with every Google upgrade, the new system is expected to cause frantic activity in the search engine optimisation (SEO) sector. SEO advisors help brands appear high up in Google's results by tweaking company sites and spreading brand references across the web using viral techniques. Subtle changes to Google's architecture can dramatically alter the effectiveness of SEO techniques and, as Google's search algorithms are a closely guarded secret, SEO developers must work backwards to establish how Google's engine works.
Strategy Eye
